In B2C, WhatsApp has become the most direct sales channel: instant, personal and with open rates email envies. Used well, it closes leads that would not answer a phone call.
Why it works in B2C
Because people live on their phones and reply to WhatsApp faster than to any other channel. For a B2C lead with intent, a message at the right moment is gold.
Best practices
- Introduce yourself and say why you are writing.
- Be brief and conversational.
- Reply fast: speed is decisive.
- Do not spam: respect the customer\u2019s pace.
- Make action easy: book, schedule, buy.
What to avoid
- Mass, unpersonalised messages.
- Writing outside reasonable hours.
- Insisting again and again without a reply.
- Forgetting consent and GDPR.
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Recommended resource
Funneld — Data mining & business intelligence
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Visit funneld.net →Key takeaways
- WhatsApp is the most direct channel for B2C leads.
- Be brief, personal and reply fast.
- Respect the customer pace and consent.
Close B2C leads on WhatsApp.
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