Imagine contacting a customer exactly when they are looking for what you sell, not six months before or two weeks after. That is what intent data promises: signals that reveal who is actively in market right now. Used well, it is the difference between interrupting and showing up at the right moment.
What intent data is
Intent data are behavioural signals indicating that a person or company is considering a purchase: searches, content consumption, comparisons, interactions. It does not say who might buy someday, but who is researching now.
Types of intent signals
- Active search: terms related to your solution.
- Content consumption: guides, comparisons, reviews in your category.
- Trigger events: funding rounds, hires, expansion, regulatory changes.
- Direct interactions: visits, forms, downloads.
- Market signals: sector movements that create demand.
Why it changes the rules
Traditional prospecting fires at the whole ICP equally. Intent data lets you prioritise whoever is already in motion, multiplying response rate. You talk to people with the problem fresh, not to someone who has not even considered it.
Intent data does not tell you who to sell to. It tells you who to sell to today.
Where intent data comes from
Intent signals are not invented: they are captured, validated and crossed in real time. That is the work of a data-mining engine. Funneld operates web intent data and combines it with its network of 40+ sources to detect who is in market at this moment.
How to apply it
- Buy or capture leads that already carry an intent signal.
- Prioritise them with scoring above the purely firmographic ones.
- Contact them fast: the intent signal expires.
- Intent data reveals who is in market now, not who might be.
- It multiplies response rate by contacting at the right moment.
- It is captured and validated in real time with data mining.
Talk to whoever is in market today.
Receive leads with intent signals and contact at the right moment. Start with a trial.