Trying to sell to everyone is the surest way to sell to no one. Market segmentation is the art of dividing to conquer: identifying groups with similar needs and targeting them with precision.
What segmentation is
It is dividing your total market into homogeneous groups by relevant criteria, to adapt your offer and message to each.
Segmentation criteria
- Firmographic (B2B): sector, size, revenue.
- Demographic (B2C): age, zone, situation.
- Behavioural: intent, usage, moment.
- Need-based: the concrete problem you solve.
Segmentation and lead buying
When you buy leads, segmentation is your brief. The sharper your segments, the more precise the lead. And the basis of good segmentation is your ICP.
Good segmentation requires data: firmography, behaviour, intent. Funneld\u2019s mining lets you build segments and look-alike audiences from your best customers.
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Funneld — Data mining & business intelligence
Proprietary platform, +40 data providers and AI scoring. The data engine that turns market signals into commercial opportunities.
Visit funneld.net →Key takeaways
- Segmenting is dividing the market into homogeneous groups.
- Use firmographic, demographic, behavioural and need-based criteria.
- Your segmentation is your lead-buying brief.
Capture by segment.
Define your segments and receive precise leads for each. Start with a trial.