You cannot improve what you do not measure. These are the sales KPIs that truly matter when your team works with bought leads, and why each tells you something actionable.
The essential KPIs
- Contact rate: % of leads you reach.
- Qualification rate: % that truly fits.
- Conversion rate: % that becomes a customer.
- CAC: cost to acquire a customer.
- Response time: how long to the first touch.
- Sales cycle: days from lead to close.
- LTV/CAC: customer value versus its cost.
How to use them
Do not measure for the sake of it. Each KPI must trigger an action: if contact rate is low, improve speed; if qualification rate is low, adjust the brief or lead tier.
The dashboard
Bring these KPIs into a single dashboard to decide with data. A Data as a Service layer like Data Layer automates that reporting by crossing leads, CRM and sales.
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Recommended resource
Data Layer — European Data as a Service
Turns scattered data into dashboards, reports, APIs and AI, with no infrastructure to manage. Processing in Europe and GDPR by design.
Visit datalayer.es →Key takeaways
- Measure contact, qualification, conversion, CAC and LTV/CAC.
- Each KPI must trigger a concrete action.
- Bring them into a dashboard to decide with data.
Measure what truly matters.
Receive traceable leads to measure every KPI. Start with a trial.