LinkedIn is the world\u2019s largest professional directory and, used well, a B2B prospecting goldmine. Combined with the leads you buy, it gives you the social touch that opens doors in complex sales.
What it is for in prospecting
- Research the decision-maker and their company.
- Warm up before the call or email.
- Connect with a personalised message.
- Add value with relevant content.
Best practices
- Optimise your profile to inspire trust.
- Personalise every invite; no generic templates.
- Do not sell in the first message: open a conversation.
- Combine channels: LinkedIn + email + call.
- Give before asking: share something useful.
LinkedIn + bought leads
A bought B2B lead tells you who to contact; LinkedIn helps you do it with context and a human touch. Together, they accelerate consultative sales more than either alone.
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Visit funneld.net →Key takeaways
- LinkedIn is for researching, warming up and connecting in B2B.
- Always personalise and do not sell in the first message.
- Combine it with bought leads for a social touch.
Prospect B2B with context.
Receive accounts and decision-makers aligned with your ICP. Start with a trial.