A lead that reaches your CRM in real time and assigns itself is a sale in the making. The same lead in an Excel someone opens on Monday is a dead opportunity. Integration is not a technical detail: it is the difference between selling and not selling.
The three ways to receive leads
- CSV: simple, but manual. Useful for non-urgent volume, but it introduces delay.
- API: the lead enters your CRM in real time, with no intervention.
- Webhook: your CRM gets an instant notification every time there is a new lead and triggers your flow.
For any lead with intent, API or webhook are the only sensible option: every minute of delay lowers conversion.
Compatible CRMs
Serious marketplaces integrate with the usual CRMs: HubSpot, Salesforce, Pipedrive, Zoho and others. The integration should let you map fields (sector, zone, score, context) so the lead arrives complete and actionable.
Automate the first touch
Integration does not end when the lead enters: it starts there. Set up your CRM to:
- Assign the lead to the right rep by zone or vertical.
- Trigger the first contact (email/SMS/WhatsApp) immediately.
- Prioritise by score so sales works the hottest first.
- Record the origin and context to measure afterwards.
Measure everything from day one
Once leads enter your CRM structured, you can cross them with your sales to measure conversion by source, vertical and score. A Data as a Service layer like Data Layer automates that reporting and gives you a performance dashboard without building spreadsheets.
- Receive leads via API or webhook, never CSV if there is intent.
- Integrate with your CRM (HubSpot, Salesforce, Pipedrive…) mapping all fields.
- Automate assignment, first contact and prioritisation by score.
Your leads, straight to your CRM.
Delivery via API or webhook with score and context. Connect it in minutes with our team.