"How many leads do I buy per month?" The answer is not a random number: you calculate it from your sales target, working backwards through the funnel. Here is the math.
Work backwards from your goal
Start with how many new customers you need per month. Then apply your conversion rates stage by stage to find how many leads you need at the top.
- Goal: new customers per month (e.g. 10).
- Close rate on qualified lead (e.g. 20%).
- Qualification rate on contacted lead (e.g. 40%).
- Contact rate on bought lead (e.g. 70%).
Con el ejemplo: necesitas 10 clientes ÷ 20% = 50 cualificados; ÷ 40% = 125 contactados; ÷ 70% ≈ 180 leads comprados al mes. Ajusta con tus tasas reales.
If you do not know your rates
Start with a small pack, measure your real rates and recalculate. It is better to calibrate with data than to guess. Rates improve if you buy higher-intent leads and improve response speed.
Quality before quantity
Buying more leads is not always the answer. Sometimes, buying higher-intent and score leads reduces the volume needed for the same number of sales.
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Visit funneld.net →Key takeaways
- Calculate volume from your sales goal and your rates.
- If you do not know your rates, measure them with a small pack.
- More intent can reduce the volume needed.
Calculate your ideal volume.
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