"Is this lead mine only or do five other sellers have it too?" It is the most important question almost no one asks before buying. The answer completely changes your chance of closing.
How shared leads work
A shared lead is sold to several buyers —usually between 2 and 5— at the same time. The contact gets several calls and you compete for their attention. In exchange, the cost per unit is lower.
How it affects your conversion
The more times a lead is sold, the lower your chance of closing it, because you compete with others and the contact tires of receiving calls. Here response speed is everything: whoever calls first wins.
When to choose exclusivity
If your ticket is high and your margin allows it, exclusive leads almost always pay off more: you pay more per lead but close far more. Shared leads work if your team is fast and your model is volume-based.
The question you must ask
Before buying, always ask: is this lead exclusive or shared, and with how many? A serious provider tells you transparently. If they do not, assume the worst.
- A shared lead is sold to several buyers at once.
- The more it is shared, the less you convert: speed is key.
- Always ask about exclusivity before buying.
Decide the exclusivity you need.
Configure by vertical if you want leads only for you. We define it in your brief.