A buyer persona gives a face, name and motivations to your ideal customer. It is the tool that turns an abstract segment into a person you know how to speak to. Here is how to create yours.
What a buyer persona is
It is a semi-fictional representation of your ideal customer based on real data: who they are, what worries them, how they decide, what objections they have.
Buyer persona vs ICP
The ICP describes the ideal company or segment; the buyer persona describes the person within. In B2B you need both: the ICP picks accounts, the persona tells you how to speak to them.
How to build yours
- Interview your best customers.
- Identify goals, pains and objections.
- Define how and where they look for information.
- Document their decision criteria.
- Use it to sharpen message, offer and acquisition.
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Visit funneld.net →Key takeaways
- The buyer persona gives a face and motivations to your ideal customer.
- The ICP describes the company; the persona, the decider.
- Build it with interviews and real data.
Speak to your ideal customer.
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