Marketing automation is what lets a small team work like a big one: repetitive tasks happen on their own so people focus on selling. Applied to the leads you buy, it multiplies their performance.
What it is
It is the use of software to execute marketing actions automatically: send emails, assign leads, score, move through the funnel, based on rules or signals.
What you can automate
- Immediate first contact when a lead arrives.
- Nurturing sequences by email.
- Assignment to the rep by zone or vertical.
- Scoring and pipeline prioritisation.
- Follow-up reminders.
Where to start
Do not automate everything at once. Start with the highest impact: the automatic first touch on every bought lead, which leverages response speed with no human effort.
Automation with good data
Automation is only as good as the data feeding it. Leads with context and score —like those the Funneld engine produces— enable finer, more personalised rules.
- Automation runs marketing tasks on their own.
- Start with the automatic first touch on every lead.
- Good data = finer, more personalised automation.
Automate with real data.
Receive leads with score and context, ready for your flows. Start with a trial.