The first message to a bought lead decides whether you open a conversation or fall into oblivion. There is no magic template, but there are principles that multiply response rate. Here they are, with examples.
The 5 principles of a good first message
- Be brief: three or four sentences, not an essay.
- Personalise: cite the lead context (sector, need).
- Add value: a concrete reason to reply.
- One single call to action: make the next step easy.
- Human tone: write as you speak, not like a brochure.
Example for a B2B lead
"Hi [name], I saw that [company] is [context/need]. We help teams like yours to [concrete outcome]. Would a 15-minute call this week work to see if it fits?"
Example for a B2C lead
"Hi [name], I am [you] from [company]. I saw your interest in [product/service] in [area]. Would you like me to share the options by WhatsApp, or prefer a quick call?"
Personalising requires context, and context comes from data. A lead that arrives with sector, need and an intent signal —like those Funneld produces— almost personalises itself.
- Brief, personalised, with value and a single CTA.
- Adapt tone and channel to B2B or B2C.
- The lead context makes the message personalise itself.
Messages that get replies.
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